{"id":9902,"date":"2025-02-14T15:58:53","date_gmt":"2025-02-14T14:58:53","guid":{"rendered":"https:\/\/berg-lund.a77-development.de\/case-studies\/growth-strategy-for-a-brand\/"},"modified":"2025-02-14T16:09:46","modified_gmt":"2025-02-14T15:09:46","slug":"growth-strategy-for-a-brand","status":"publish","type":"case-studies","link":"https:\/\/berg-lund.de\/en\/case-studies\/growth-strategy-for-a-brand\/","title":{"rendered":"Growth strategy for a brand"},"content":{"rendered":"\n<p>Starting Point:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Before the project, the brand concept for one of the Group&#8217;s brands was reorganized and ambitious growth targets were defined<\/li>\n\n\n\n<li>Due to delays in implementation, the result is currently lagging well behind the company&#8217;s own targets<\/li>\n\n\n\n<li>The task of the project is to develop and strategically evaluate options for action (e.g. stand-alone restructuring, integration, exit)<\/li>\n<\/ul>\n\n<p>Activities BLC:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Analysis of business development, market environment, competitors<\/li>\n\n\n\n<li>Modelling of scenarios incl. respective business cases <\/li>\n\n\n\n<li>Development of roadmap and concrete measures \/ steps for implementation<\/li>\n<\/ul>\n\n<p>Key results:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Detailed scenario analysis including financial planning calculation carried out <\/li>\n\n\n\n<li>Well-founded decision paper including recommendation, implications and implementation roadmap created with the involvement of the relevant stakeholders <\/li>\n\n\n\n<li>Decision and commitment for recommended course of action brought about and implementation initiated<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Starting Point: Activities BLC: Key results:<\/p>\n","protected":false},"featured_media":9905,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-studies-designation":[183],"class_list":["post-9902","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-designation-industrie-handel"],"acf":[],"_links":{"self":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/9902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/9902\/revisions"}],"predecessor-version":[{"id":9903,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/9902\/revisions\/9903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media\/9905"}],"wp:attachment":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media?parent=9902"}],"wp:term":[{"taxonomy":"case-studies-designation","embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies-designation?post=9902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}