{"id":7078,"date":"2024-10-16T07:27:38","date_gmt":"2024-10-16T06:27:38","guid":{"rendered":"https:\/\/berg-lund.a77-development.de\/case-studies\/marketing-and-sales-strategy\/"},"modified":"2025-02-14T09:44:23","modified_gmt":"2025-02-14T08:44:23","slug":"marketing-and-sales-strategy","status":"publish","type":"case-studies","link":"https:\/\/berg-lund.de\/en\/case-studies\/marketing-and-sales-strategy\/","title":{"rendered":"Marketing and sales strategy"},"content":{"rendered":"\n<p>Starting Point:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The client&#8217;s market environment is undergoing fundamental change in terms of products, competitors and sales channels (B2C \/ B2B)<\/li>\n\n\n\n<li>Securing its own competitive position against new players entering the main markets is crucial for future success<\/li>\n\n\n\n<li>With a new marketing strategy, the client aims to systematically cultivate the customer interfaces and to identify specific fields of action for future sales success<\/li>\n<\/ul>\n\n<p>Activities BLC:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Analysis of the main market trends and their implications for the client<\/li>\n\n\n\n<li>Identification of existing strengths and potentials in marketing and sales<\/li>\n\n\n\n<li>Derivation of a suitable marketing strategy and specific measures including resource requirements <\/li>\n<\/ul>\n\n<p>Key results:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brand portfolio sharpened by differentiating the respective brand promises for end customers<\/li>\n\n\n\n<li>Digital interfaces to B2C and B2B customers redesigned, including measures for the respective online presence and online sales <\/li>\n\n\n\n<li>Framework created for greater customer centricity throughout the entire organisation (e.g. use of the Net Promoter Score)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Starting Point: Activities BLC: Key results:<\/p>\n","protected":false},"featured_media":9256,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-studies-designation":[183],"class_list":["post-7078","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-designation-industrie-handel"],"acf":[],"_links":{"self":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/7078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":1,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/7078\/revisions"}],"predecessor-version":[{"id":7079,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/7078\/revisions\/7079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media\/9256"}],"wp:attachment":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media?parent=7078"}],"wp:term":[{"taxonomy":"case-studies-designation","embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies-designation?post=7078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}