{"id":10350,"date":"2026-06-10T12:53:17","date_gmt":"2026-06-10T11:53:17","guid":{"rendered":"https:\/\/berg-lund.de\/?post_type=case-studies&#038;p=10350"},"modified":"2026-06-10T16:26:00","modified_gmt":"2026-06-10T15:26:00","slug":"green-funding","status":"publish","type":"case-studies","link":"https:\/\/berg-lund.de\/en\/case-studies\/green-funding\/","title":{"rendered":"Green Funding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starting Point:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The sustainable transformation of industry, infrastructure, and mobility is a stated goal both socially and politically and is supported by numerous funding programs at the European, national, and regional levels<\/li>\n\n\n\n<li>For our client, these \u201cgreen funding programs\u201d offer significant potential to lower the barriers to investment in sustainable technology or mobility solutions for customers, thereby opening up additional sales opportunities<\/li>\n\n\n\n<li>However, the process of translating complex funding criteria into concrete sales strategies, customer interactions, and project opportunities has not yet been systematically established<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Activities BLC:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Conducting a structured review of European, national, and regional funding programs, with a focus on the client\u2019s various business units in the context of sustainable technology and logistics solutions<\/li>\n\n\n\n<li>Prioritizing suitable grant programs and creating fact sheets to serve as a practical foundation for in-depth research and client-specific grant consultations<\/li>\n\n\n\n<li>Development of a comprehensive sales approach, including a funding maturity model, quick checks, process guidelines, and scaling options<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Key results:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A total of 96 funding programs were analyzed, 51 of which were identified as generally suitable for the approach being pursued and were adapted to the client\u2019s respective business areas<\/li>\n\n\n\n<li>The project focus has successfully evolved from a purely program-based search to a scalable sales enablement approach that specifically leverages green funding as a sales driver<\/li>\n\n\n\n<li>Through the introduction of a funding maturity model, funding program fact sheets, contact lists, checklists, and approaches for AI-based scaling, tangible and immediately useful sales support tools were implemented, while simultaneously embedding green funding systematically within the organization<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Starting Point: Activities BLC: Key results:<\/p>\n","protected":false},"featured_media":9072,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-studies-designation":[182],"class_list":["post-10350","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-designation-transport"],"acf":[],"_links":{"self":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/10350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":2,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/10350\/revisions"}],"predecessor-version":[{"id":10353,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies\/10350\/revisions\/10353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media\/9072"}],"wp:attachment":[{"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/media?parent=10350"}],"wp:term":[{"taxonomy":"case-studies-designation","embeddable":true,"href":"https:\/\/berg-lund.de\/en\/wp-json\/wp\/v2\/case-studies-designation?post=10350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}