Starting Point:
- The client’s market environment is undergoing fundamental change in terms of products, competitors and sales channels (B2C / B2B)
- Securing its own competitive position against new players entering the main markets is crucial for future success
- With a new marketing strategy, the client aims to systematically cultivate the customer interfaces and to identify specific fields of action for future sales success
Activities BLC:
- Analysis of the main market trends and their implications for the client
- Identification of existing strengths and potentials in marketing and sales
- Derivation of a suitable marketing strategy and specific measures including resource requirements
Key results:
- Brand portfolio sharpened by differentiating the respective brand promises for end customers
- Digital interfaces to B2C and B2B customers redesigned, including measures for the respective online presence and online sales
- Framework created for greater customer centricity throughout the entire organisation (e.g. use of the Net Promoter Score)